I design complete products — from the first idea to launch.
I'm a product designer with 12 years of building whole products, not only their screens. I shape the strategy and the roadmap, run the research, design the UX and UI, build the design system, and stay with engineering through launch — then measure what changed and improve it.
I've designed omni-channel products from scratch across banking, finance, medical, health, construction and automotive, working directly with C-level stakeholders.
What I bring to a product
Strategy
Product vision, goals and success metrics, roadmap and prioritisation, stakeholder alignment.
Research
Interviews, journey mapping, usability testing, heuristic assessments, data analysis.
Experience & interface
Information architecture, flows, interaction and visual design for web, mobile and tablet.
Systems
Design systems, components and guidelines that scale across teams and products.
Delivery
Prototyping, developer hand-off, working through build and release with engineering.
Measure & improve
Tracking outcomes after launch and turning what we learn into the next release.
Experience
Seven companies, thirty-plus products, one thread — designing for people inside complicated systems.
Ford
High Risk Material Module · Customer PII Protection · Restricted Party Screening · Supplier Due Diligence Request · Supply Chain Monitoring & Risk Analysis
Oracle
Primavera Submittal Exchange · Handover · Specifications Import
Avanade
Accenture Recruiting · Volvo Cars · Unilever · MS Teams · Caterpillar
Virtusa
Boston Scientific · National Trust Bank · Bkk Pro Vita · Iffco Tokio · Virtu Learning · Aviva Insurance
Groupon
Online Shopping
Amazon
Amazon Video · Color Author
Pixel FX
Sabrina, the Teenage Witch